How have you come up the conclusion that this is your USP? Is it something along the lines of… ‘describe yourself in one word’?I have asked this question many times over the years and some of the answers I receive are so basic. It sometimes makes you wonder if you are even talking to a sales professional!Most people say typical clichés like confident, motivated or tenacious. However, are these unique selling points about someone or simply what you would like to think you are?Raj Nasta would say my USP is I am very infectious… what would yours be?#Zest2Rec #UniqueSellingPoint #RajNasta #Zest2Recruitment #Recruitment