We all like to sell our product or service, therefore sometimes forget about the result?If you focus on the result, then in theory it should sell itself?This allows the customer to visualise the benefits without having to sell to hard.We all hate it when a sales executive tries to bash you over the head on the phone, don’t we?So, before you pick up the phone today, or go to see a client face to face, take a step back, think about what the result will be for the prospective client.At that point try and ‘SPIN’ your sale and see what happens…#Zest2Rec #SellTheResult #RajNasta #Zest2Recruitment #Recruitment